Australian communications giant Salmat has launched an online automated service to help SMBs conduct low-cost, direct marketing campaigns to offline and online customers.
The service uses a point-and-click interface on a website to turn a customer's logo and product description into a paper leaflet that Salmat then delivers to letterboxes in designated streets. An extra tickbox publishes the leaflet on Salmat's online shopping website, lasso.com.au.
Salmat CEO Grant Harrod claimed the service could fulfill an order within 10 days. "With a few clicks you can have a marketing campaign automatically appear in their customers' letterboxes," he said.
The self-service marketing portal, called the Local Direct Network, handled design of the marketing material and distribution to letterboxes. Earlier this year Salmat invested in a national network of 15 local marketing branches that handle the delivery of pamphlets in major cities.
Portal users selected the distribution area through a Google Maps plugin that displayed the streets where the marketing material would be posted.
The objective of the service was to provide a cheap and easy way for SMBs to market themselves, said Linda Hailey, SMB consulting guru, who launched the service. "It's about time that we took the mystery and megabucks out of marketing," she said.
"The opportunity is to produce a business model that makes things more affordable and saves time," Harrod said.
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