Samsung launches SUR40 to Australia

Samsung today officially launched the rebranded SUR40 display PC to the Australian market in partnership with Microsoft.

The 40in SUR40 is an upgrade to Microsoft’s original Surface 1.0 which first debuted in 2008, with a 30in rear-projection display and PixelSense technology.

It has recently been given a new name after Microsoft moved the Surface branding to a line of tablets it released last week. 

Microsoft’s PixelSense technology allows recognition for 52 points of touch as well as tag recognition of physical objects.

The Samsung-built display is covered in Corning Gorilla Glass, running on Windows 7 Professional with a 360 degree user interface, Full HD 1080p display.

The SUR40 is fully customisable and retails through Samsung’s developer partners including Object Consulting, Nsquared, Amnesia as well as industrial design firm NeoProducts. The SUR40 is also available with Microsoft’s free Surface 2.0 software development kit.

It is powered by an AMD dual-core CPU and GPU, includes a 320GB HD, 4GB RAM, multiple ports and connectivity options, and comes preloaded with Microsoft’s Bing search engine. 

Including the optional table legs, the unit weighs 50.4kg. For the standard unit the SUR40 will retail for just under $13,000, but is available in various configurations for up to $30,000.

Photo giant Fujifilm has worked in partnership with industrial design firm NeoProducts to deploy customised units of the SUR40 in Harvey Norman stores across Australia.

The Fujifilm units are designed in NeoProducts ‘Blade’ finish, with a high gloss coating and curved edge with LED lights. It stands 870mm high and 894mm wide, with a large flat side panel. 

The units run Fujifilm’s ‘Photo booth’ application, allowing users to create a virtual photo book to be printed.

A Samsung spokesperson declined to comment on how many units of the SUR40 had been sold overall since they began retailing on Feb 1, but but over 60 percent of stock brought in to Australia had been sold since then.

Over 100 unique organisations registered for pre-sales when the device was first announced late last year, the spokesperson said.