JCurve brings NetSuite to the masses

It will offer a package of NetSuite CRM, ERP and eCommerce suite to Australian and New Zealand businesses and is looking for resellers that have an established client base for small business clients.

JCurve for Small Business is hosted in the cloud which makes it cheaper to run because companies don't have to buy and maintain a server or pay additional website hosting fees.

Daniel Perry, CEO of JCurve Solutions said the concept has been in development for over 12 months and it is exciting to see it go public.

"We have a licence to go-to-market with a product which isn't NetSuite but is powered by NetSuite. We are injecting our own IP into the product," he said.

"We plan to launch other products into the market but this is our first one as a bundle package."

Perry said it will announce more vendor partnerships in the coming weeks. He would not disclose how much the NetSuite deal was worth.

"Our go-to-market strategy is to build a strong channel within five years," he said.

"We believe there is a gap in the small business marketplace of what we're selling because we are bringing an enterprise level product to them that they can afford.

"We believe we are the only product set of its kind to offer this. There are about 500,000 small businesses in Australia that employ between 5-20 people. If we get just one percent of that market that represents 5,000 customers.

"We have a number of additional new clients that are coming onboard with us."

JCurve for Small Business targets companies that manage stock like wholesale distributors and eCommerce companies or businesses whose staff operate out of multiple locations like professional service firms.

Customers include; The Olive Centre in Queensland's Darling Downs which supplies machinery and equipment to olive farmers around Australia, Basil Karam, owner of Sydney-based furniture retailer, Life Interiors and Engineering firm, Apathco.

Amanda Bailey director of The Olive Suite said the NetSuite solution gives her an integrated system that will save her team of five people enormous time.

"As a seasonal business when things are busy, they're really busy. We don't have time to waste on duplicated processes like updating pricing," she said.

"With this solution, I can change a price and it's immediately reflected on the website and right across the system, which will help to make us far more efficient."

Johnny Jones, VP, International Sales at NetSuite said while it is focused on mid-size businesses and divisions of large companies, it recognised that small, fast-growing businesses need the kind of functionality that is only available from an Internet-based, integrated business management software suite.

"Partnering with JCurve Solutions allows us to make the NetSuite technology accessible and affordable for small business users in the Australian and New Zealand market while ensuring they receive the highest quality service and support," he said.

Perry said the JCurve solution addresses challenges for small business owners such as limited resources, being time-poor and having to deal with the frustrations and inefficiencies of running multiple systems and databases.

"Small business owners need something that works with minimal fuss and bother," he said.

"JCurve for Small Business does just that, delivering a complete CRM, eCommerce, financials and a supply chain solution that requires no capital investment and is delivered in the cloud via a standard Internet browser."

The company now wants to develop a series of packages for micro-verticals.

"As an independent distributor, we have the ability to bundle third party solutions with JCurve for Small Business and tailor vertical packages for niche markets, which is part of our longer term strategy.

"We've already sourced and integrated a Payroll solution that complies with Australian legislative requirements and will consider other solutions that meet the needs of our small business customers," he added.