Former competitors join forces

Software provider, SAS, has joined Teradata Corporation, the enterprise data warehousing organisation, in a strategic union that aims to achieve technical integration of respective products as well as coordinated marketing, sales and services activities.

“There are a number of significant customers who already have both SAS and Teradata solutions installed and the new alliance gives us a strong competitive advantage in being able to service them more effectively,” said Gordon Clubb, managing director of SAS Australia and New Zealand.

The partnership of two former competitors has obvious benefits in terms of pooling resources and combining SAS’s expertise in businesses analytics with Teradata’s enterprise data warehousing experience.

“In-Database analytics is a key development that promises to improve efficiency and effectiveness of business analytic solutions,” said Dan Vesset, vice president business analytics, TDC. “It will decrease data movement and increase performance thus enabling IT to better respond to the decision support needs of business decision makers.”

Customers will be able to leverage SAS capabilities in analytical functions to utilise core parallel processing inherent in Tetradata’s architecture, claimed the vendor. Additionally, the joint roadmap also calls for selected SAS solutions, targeting financial services and customer intelligence, to be optimised with Teradata.

“As data volumes continue to grow exponentially, leading companies are making major investments in analytic solutions across the enterprise – from customer information, marketing, supply chain and risk to finance, information technology and operations – to gain competitive advantages,” said Jim Goodnight, chief executive officer of SAS.

Teradata’s ability to aggregate, parse and sort data, as well as handle large data sets, provides a favourable environment for SAS’s data integration, business intelligence and analytics capabilities.