eCorner claims online sales enjoy strong growth

eCorner hosts over 170 Web stores in its Australian SME cluster and supports large retailers like Dick Smith Electronics and Weight Watchers A/NZ.

John Debrincat, managing director of eCorner said the downturn in consumer spending for retailers has fallen on deaf ears in the world of ecommerce, where online businesses are reporting strong and growing activity as the festive season draws closer.

He claimed online sales by its customers have risen by 70 per cent in the past 12 months with significant growth in the past few months.

“We’ve seen a 25 per cent increase in unique visitors in the past quarter alone and 17 per cent during November,” Debrincat said.

“Most of us know there are bargains to be had but you have to look for them.

“As more consumers are financially challenged or just more fearful about the future, they are turning to the internet as an attractive and lower cost alternative to bricks and mortar companies with their high overheads.”

He claimed visitors to eCorner-hosted stores during December are on track to exceed last year’s figures by more than 20 per cent and beat November by around 25 per cent.

“The average order value for our customers is almost 30 per cent higher than last Christmas and conversion rates have increased by over 50 per cent in the same period,” said Debrincat.

“Of course, our customers sell a wide variety of products, from home theatre systems to glass beads, but the overall trend is extremely positive.”

However Debrincat said there are some retail business leaders who still have their heads in the sand over online shopping.

“Primarily it is because they have chosen the wrong technologies or partners; or just spent too much without a real strategy,” he said.

“Unfortunately you can’t save the dinosaurs; they will either evolve or become extinct. You just cannot ignore the overwhelming worldwide and local success stories.”

Debrincat claimed in today’s economic climate, an online store or eCommerce website is essential to retail success.

“An online store is another channel to market and should be the face of your business on the World Wide Web and it is essential to have an online shopping and marketing strategy to succeed,” he said.
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