Eaton signs distribution deal with Synnex

As part of the deal, it will sell Eaton's MGE Office Protection Systems range of uninterruptible power supply (UPS) systems.

Eaton acquired MGE Office Protection Systems in 2008. It selected Synnex principally for its reach and operational capability, according to Michael Mallia, General Manager, Power Quality Australia & New Zealand, Eaton Industries.

Synnex has strong warehousing systems and supply chains and Eaton hopes to improve its delivery through these.

"As one of the largest distributors of IT equipment in Australia, we're very pleased to be working with Synnex, said Darren Butterworth, national IT channel manager Eaton.

"This new alliance continues Eaton's commitment to our IT channel while increasing awareness and expanding our footprint and support to our valued resellers."

"By partnering with a distribution leader such as Synnex, Eaton has solidified its position in the IT channel while providing partners with strong margins and unparalleled support.

"It also fits well with our longer term plans to provide IT channel-specific products," he added.

Andrew Yi, product manager, Synnex Australia, said he was impressed with Eaton's reputation in providing power protection, distribution and management.

"The UPS market is pretty strong. We've actually experienced significant growth in the first quarter of 2009 over the same period last year," said Yi.

Mallia added that events like the recent blackouts in Sydney are helping to put UPS systems higher on the list of IT equipment purchase priorities.

"We're actually growing faster than the market at the moment and this partnership with Synnex will help us to keep sustaining that growth," he said.