E2E launches in Australia

Software integration and migration vendor E2E Technologies has opened for business in Australia.

The Swiss-based company has opened an APAC office based in Sydney and has appointed former IBM and Silicon Graphics staffer, Darren Covington, as its local VP.

E2E is best known for its Bridge platform that seeks to automate and optimise integration process used by SIs and ISVs.

With local enterprise and SMB organisations continuing to overhaul their systems and processes, Australia presented a major opportunity for the company, Covington said.

“However the local market is mature and there is a lot of pricing pressure to reduce costs which is a challenge for tier one and two systems integrators,” he said.

“Our Bridge product allows integrators to cut down the time and cost of projects and to create new, higher value revenue streams.”

E2E’s CEO, Serge Gansner, was not able to give a precise figure on a typical time and cost reductions, but said a recent project for investment bank UBS was completed 15 times faster that would normally have been expected.

With the office in place, the vendor would now seek to recruit a local channel of around 10 national and international integration partners catering to the utilities, telco, financial, government and healthcare verticals, Covington said.

“Consolidation of core applications and mergers and acquisitions continue to be drivers for this market,” he said.

“By productising the services component of integration and allowing partners to add their own IP, SIs can create replicable solutions for use on other projects.”