Dimension Data name and brand to start disappearing next month

The Dimension Data name and brand will start disappearing from next month as global parent NTT merges some 20 companies under one unified banner.

The company revealed its plans in a blog post last month, but the news seems to have flown under the radar for most.

Beginning 1 July, the Nippon Telegraph & Telephone group (NTT) will merge NTT Communications, Dimension Data and NTT Security under one global operating entity.

The new look NTT will be headquartered in London and led by Dimension Data’s current CEO Jason Goodall.

NTT said the new company will bring together 20 other companies with combined revenues of US$11 billion, comprised of 40,000 staff across 57 countries.

There are few exceptions though. The Dimension Data brand will remain in the Middle East and Africa, and businesses operating as Dimension Data in Japan will form part of NTT’s sister company, NTT Communications.

From 1 October, other companies within the group will also be rebranded as NTT.

When asked how this change would impact Dimension Data’s Australian business, a spokesperson repeated its previous statement.

“As one company, it’ll retain the dynamic loop synonymous with the brand as its logo. Building on a combined reputation for innovation and putting its customers and people at the heart of its business, NTT will deliver on a connected future; offering a full breadth of industry-leading products, solutions, and managed services that can solve clients’ digital challenges worldwide – and the loop represents that,” Dimension Data said in a blog post.

The Nikkei Asian Review first reported in August that NTT planned to merge Dimension Data into a new company with NTT Data and NTT Communications, though details were scarce at the time. NTT did telegraph the move somewhat in November 2017 when it combined DiData’s cloud infrastructure-as-a-service capabilities into a single provider organisation under NTT Communications.

Dimension Data’s Australian business reported $564 million in the six-month period from 1 October 2017 to the end of March 2018, its first financial report since shifting its financial year dates. At the same time, DiData reported $330,000 in profits, a significant turnaround compared to the $78 million loss in FY17.