Citrix push prices up 10 percent

The increase will be made across all international markets in Europe, Middle East, Africa and Asia-Pacific, and Japan.

The increase will be effective from 1st September, with the exception of some pricing relating to the company's Subscription Advantage package, which would remain unchanged until 1st January 2009, when it will face the same price rise.

According to Citrix's director of field sales in Australia, Phil Dean-Jones, the hike was based on the rising costs of doing business globally and on the inflation of various currencies in comparison to the US dollar.

“Yes it is true. It’s really down to the US dollar and its weakening value which has been relative to other countries over the past 12-18 months. We got to a point where pricing action needed to be taken,” said Dean-Jones.

“We haven’t had any negative reaction from our customers or our partners. In fact, they were waiting for it to happen. We don’t know how long it will be in force. This has been coming for some time. People are realistic and understand these sorts of things need to take place,” he added.

Citrix confirmed it will lower its prices if the US dollar rises in value again but there was no way to predict when this would happen.