Zoom has updated its Zoom Up Partner Program, introducing a more flexible, value-driven approach designed to better support partners and simplify the customer journey.
Partners will now be assessed on separate, tailored tracks for either resale or agency partners, ensuring measurement and rewards are relevant to their specific business models.
Zoom is also moving away from a rigid checklist system to a "dynamic" points-based framework that allows partners to earn credit for the activities that align most closely with their business goals.
A fixed annual evaluation cycle will aim to give partners more structure and predictability, allowing them to better forecast their year.
The Zoom Services Certification program is being integrated within Zoom Up and combined with existing Sales Competencies. Partners will be recognised for their specific areas of expertise and Zoom will define and present to customers the value of Program Levels and program attributes, allowing customers to identify which partners are best suited to meet their needs.
Coming in February 2026, Zoom will also introduce a new partner dashboard that removes complexity and allows partners to easily view their targets and attainments.
“Our previous partner program served us well in the early stages, but it wasn’t built to scale with the diversity and growth of our global partner ecosystem. It limited our ability to recognize the full value our partners bring,” said Nick Tidd, head of global channel GTM at Zoom.
“We saw a clear need for a more flexible, transparent, and performance-driven model that enables our partners to grow with us, while making it easier for customers to find the right expertise at the right time.”
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