Uptime renamed 24/7 Distribution

Tony Geagea, managing director, 24/7 claimed the choice was based on the fact that the distributor has a 24 hour, 7 day a week help desk, warranty support as well as technical support and maintenance. He also asserted that 24/7 more effectively portrayed what the company is offering the channel and its level of commitment to its reseller base.

“We are at the next stage and cycle of the business, the company is evolving and we’ve found that the unique differentiator of our business is the fact that we operate 24 hours,” he said. “We are constantly supporting our resellers and thinking about ways to improve their business.”

According to Geagea, excitement surrounding the rebranding far outweighed concerns that losing the name Uptime could have negative repercussions. In his opinion, Uptime did not adequately reflect the company’s identity and offerings.

“From the moment of conception to the time of execution, the whole process took less than a week, which shows the excitement,” he said. “We weren’t sad to see Uptime go … our services, vendors and commitment to the customer are still the same, however the new name gives customers greater assurance.”

Today's soft launch will be followed by another on the 24th of July, dubbed the company’s name day.