Telstra takes wraps off workplace mobility service Liberate based on Broadsoft

Telstra has taken the wraps off a new unified collaboration service developed in a partnership with Broadsoft that was two years in the making.

Liberate allows customers to present their fixed-line phone numbers when dialling and receiving calls from their mobile devices. The service also offers functionality found in traditional PBX office phones, such as call diversion, that is not available on mobile devices.

The service integrates fixed and mobile channels at the network layer rather than via an application. Liberate is available as an added service to Telstra’s business customers with both a fixed and mobile service, but is aimed towards small-to-medium businesses.

Telstra described Liberate as a “clip-on” service that will be made available through telco bundles and mobile plans.

Telstra executive director of global products Michelle Bendschneider said Liberate was developed to overcome the complexity of workplace mobility for small businesses.

 “We know that business customers are increasingly using their mobile phones as a key communication tool for work. Workplaces are moving towards a mobile=enabled environment with increased BYOD adding to complexity.

“Whether you are a midmarket customer or a large enterprise, with Liberate, employees can answer fixed line calls or messages on the go, and present their fixed line when calling from a mobile device, which will significantly improve customer experience and service.”

Telstra is providing customers with demos of Liberate at Telstra Vantage in Melbourne this week. The telco said that it has already kicked off a trial with a major strategic customer, and will begin rolling out to other customers in the coming months.

The journalist travelled to Telstra Vantage as a guest of Telstra.