Security vendor to add more than 1,000 resellers

Strong global growth and the promise of the Australian market have led to security firm Eset's Australian relaunch.

The company is taking an aggressive sales approach as it endeavours to boost its 878 channel partners – amassed over 12 years in Australia – to 2,000 local partners in just 12 months.

The vendor told CRN that it would use strong profit incentives to recruit resellers for its antivirus and internet security solutions.

Channel partners will fall into one of four tiers, depending on how much they sell. Higher-level partners will need to appoint certified Eset engineers and sales consultants, but they will also benefit from greater profit margins on each sale.

"We target all the resellers, but we have a special focus on MSP, ISP and retailers. This is, for us, strategic," said Florin Vasile, Eset Australia's managing director.

Eset is currently in negotiations with an undisclosed ISP.

Resellers will also have one wild-card incentive that can be used to boost their earnings each year. Eset is the only company to offer partners such incentives, Vasile said.

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"With all of these extra benefits and incentives, we want to make you stronger and stronger every day. If you have a big sale, you say 'Now I want to use this voucher.'"

Vasile cited the success of one of its Sydney-based partners, Pro1, as an example; the company reached its $50,000 annual sales target in a fortnight.

Vasile was appointed as the Australian country manager in February. He previously worked as the chairman of Lotus Laboratories and was the general manager of Unitek Security Solutions and Serra Software International.

Eset has 800 employees in more than 180 countries. The company generated global revenues of $320 million for the last financial year, Vasile said, and it has grown by 524 percent over the last five years.