Samsung targets SOHO, SMB and enterprise markets with a new range of printers

Launching 26 new printing devices and solutions, the electronics vendor aims to nearly double its revenue by delivering increased efficiency and flexibility to businesses of all sizes.

The new product ranges target SOHO [Small Office/Home Office], SMB and enterprise customers. There are dedicated resources for B2B businesses and a wide range of printing solutions available with the new product set.

Samsung plans to increase channel coverage by over 80 percent. The vendor will expand the existing channel partner base and also work with system integrators.

“Beyond products and solutions, Samsung will also enhance our channel network, service infrastructure and organisational structure to support and drive the next stage of our business growth,” said Sang-Jin Park, regional CEO and President of Samsung Asia.

“By year end, we aim to expand our channel coverage by increasing our pool of corporate and official authorised resellers. In addition we are extending our presence into non-traditional channels,” he said.

Mr Jang Jae Lee, senior vice president of the digital printing division strategic marketing team for Samsung Electronics, hinted at a new channel program. “We will launch the SP3 Solution Partner Program in the second half of this year with Australia being the first market.”

Lee explained the reason for the push into the business market as the next phase of growth for Samsung.

“The size of the printing market is really big compared with other market sizes. The memory chip market is US$60 billion, the TV market is US$101 billion and the printer market is US$131 billion. That’s a very attractive size,” he said.