Sydney-based Microsoft partner Barhead Solutions has delivered a customer relationship management (CRM) platform for the Royal Automobile Club of Tasmania (RACT).
Barhead has partnered with RACT over the past 12 months to develop its CRM platform, which was built with Microsoft Dynamics 365 (D365).
RACT said it chose Barhead for its expertise in the Microsoft suite of products and partnering model that ensured quality product delivery while working to tight timelines.
"The pace of innovation from Microsoft and their focus on customers have been truly outstanding, and we’re excited to help RACT leverage the latest Microsoft innovations on their digital transformation journey," Barhead's CEO Ken Struthers said.
RACT said the CRM helped it gain improved visibility of its members, enabling better service delivery from retail to roadside services.
"Since 2013, RACT has relied on member relationship management tools to connect with its members, but recognised the need for an upgrade, choosing CRM D365 as the cornerstone of its digital transformation," RACT COO Stacey Pennicott said.
"The implementation of CRM D365 marks a crucial milestone in RACT's journey towards aligning with its operating model, underscoring a commitment to a member-oriented approach and providing the products and services they need."
"The strategic shift from product-focused to member-centric operations signifies a fundamental change in RACT's approach."
"Critically, the integration of improved security measures fortifies the platform against potential cyber threats."
"Furthermore, the optimised and automated customer management processes promise efficiency gains, ensuring faster and more responsive services."
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