Optus unleashes data analytics on Sydney shoppers

Skyfii and Optus Business have signed a three-year contract to deliver guest wi-fi and data analytics to Mirvac Property Group.

As part of the contract, the vendor and reseller have installed the technology at two prominent Mirvac properties – Broadway Shopping Centre in Sydney and Orion Springfield Central in Ipswich.

There is also potential for the technology to be rolled out to nine other Mirvac shopping centres.

The data analytics platform is designed to capture and analyse consumer behaviour, so Mirvac can understand how visitors are using its shopping centres.

Optus Business managing director John Paitaridis said guest wi-fi not only makes shopping more convenient for visitors but also means they can be targeted with promotions.

“Our clients are looking to harness foot traffic within their shopping centres and digital connectivity to create competitive advantage,” he said.

“Guest wi-fi provides a tangible return on investment because shoppers are staying in centres longer and taking advantage of personalised offers and discounts.”

Skyfii will receive subscription revenue fees from Mirvac for the wi-fi and data analytics services.

Skyfii hailed the contract win as “strong validation” for its core services and its ability to secure large target customers through active channel partners such as Optus Business.

Chief executive Wayne Arthur said Skyfii was pleased to work again with Optus Business.

“We are excited about the value our service will add to the performance of these centres and also about the potential the agreement brings to roll out our technology to further Mirvac venues in the future,” he said.