Memtronix brings PatchSee offering to Australia

The internationally patented product created by PatchSee is already used by major global players like Microsoft, Sun Microsystems, British Telecom and Virgin. Guy Bell, managing director of Memtronix saw the potential in the Australian market for the PatchSee offering.

“We’re always looking for new products to take on and we saw the potential in it for local enterprise,” he said. “We’ve already made good inroads here with big telecommunication houses and pharmaceutical companies.”

According to Bell, network administrators are regularly faced with the problem of identifying cables on complicated patch panels. The main benefit of the patch cabling solution is more efficient IT management and the preservation of human resources.

“It is basically a patch lead, but a very clever patch lead which allows organisations to save a lot of time,” he explained. “A lot of IT managers will tell you that they have to keep databases of where cables are, which is very time consuming. It’s resources in terms of man time you could allocate to other things where you’ll see the cost savings.”

The PatchSee product integrates two plastic optical fibres running through RJ45 cables, so that each extremity can be identified. This unique offering complements Memtronix’s focus on niche markets and its non-branded approach to distribution.

Bell said: “As an organisation we try to take on non-competing products. We try and identify little niche markets and we go after them.”

Memtronix currently has two clients in Australia – telecom and Internet provider, Pacnet, and an unnamed pharmaceutical company. It also has established relationships with Express Data and Lan Systems to distribute branded offerings locally.

“We’ve only had it since the start of the year, so it’s new to us and new to Australia,” said Bell.

He indicated that educating organisations about the PatchSee product is key to recruiting customers. For this reason, the distributor offers a toolkit free of charge to demonstrate the patch cabling system in action.

“Not many people have been aware that this sort of technology is available, so we send out toolkits to demonstrate how it’s used. Hopefully we can generate the same kind of interest in Australia,” he said.