HubSpot and TikTok have announced a customer relationship management (CRM) integration to streamline B2B lead generation.
Now available in Australia, the "no code" integration allows businesses to capture leads from TikTok directly in HubSpot.
Users can deploy ads on TikTok and automatically sync leads to HubSpot’s CRM in real-time, which are then accessible in HubSpot's Marketing Hub and Sales Hub.
“TikTok’s growing influence in the region is undeniable. As its audience base grows, it’s reshaping how consumers discover and interact with their favourite brands, HubSpot's APAC marketing director Kat Warboys said.
"For savvy businesses, TikTok provides a powerful channel to nurture and engage audiences — if done right. That’s why our partnership is so important. The new integration makes it easier for brands to capture, nurture and acquire leads because they can truly understand their customers."
"Today’s consumers expect personalisation and by having a complete picture, brands can better engage with their audiences. And, with better engagement comes more loyal customers, which is vital in the current market.”
TikTok's head of business marketing Ng Chew Wee said: “Asia Pacific is home to a thriving ecosystem of TikTok users, with 90 per cent of the region’s TikTok users consuming content on a daily basis. This presents an opportunity for Asia Pacific’s brands to reach and turn a highly engaged audience into leads, and accelerate business growth.”
"We are excited to partner with HubSpot, an organisation that shares our vision of empowering businesses, to improve customer acquisition capabilities. This is just the beginning of a partnership that we believe will help businesses of all sizes.”
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