Fujifilm Business Innovation Australia names channel lead

Rodney Thorne has been appointed as Fujifilm Business Innovation Australia's new general manager of channels. 

A channel veteran with over 20 years’ experience, Thorne joins Fujifilm after an almost four-year stint at Check Point Software Technologies, where he was head of routes to market for MSSP, distribution and SMBs across Asia Pacific and Japan. 

At Fujifilm, Thorne will "lead the growth of the business through indirect partnerships and key alliances across the country," the company said.

“I am thrilled to be joining the team at FUJIFILM Business Innovation Australia for this exciting new chapter of growth," Thorne said.

"The potential of what we can offer customers across our services and solutions portfolios in addition to our market leading device technologies is nothing short of game changing."

“We have a lot of potential to add enormous value across the small-to-medium sized business market. These organisations are deeply embedded to the community as are many of our valued partners."

“We are well positioned to expand these efficient, strategic partnerships and alliances to provide the best customer experiences through creative new ways of reaching Australian mid-market businesses."

“We know our valued partners are turning every page of this new chapter with us. Enabling their success and the success of their customers is an energising challenge I look forward to taking on with our whole team.”

Prior to Check Point, Thorne served as director of Asia Pacific channels at Cybereason and spent four years as ANZ channel chief at F5 Networks following an almost nine-year stint as GM of ANZ enterprise channels at Motorola.

“Continuing our growth through our valued partners is a key part of our strategy to connect more organisations to the benefits of our growing digital transformation portfolios," Fujifilm's executive GM for sales and solutions Stephen Sims said.

“Rodney lives and breathes channel business and indirect strategies with a wealth of experience and great reputation based on delivering channel growth. I look forward to the contribution he will make to the future of our business while building on our long history of success via indirect partnerships."

“Our motto to provide Value from Innovation isn’t just about our market-leading technical achievements, but also speaks to how we find new and improved business models to help customers connect to our digital transformation solutions."

“We’re incredibly proud to say we have Dealer relationships spanning over forty years and growing. With Rodney at the helm, I have full confidence these tenures will continue to flourish in alignment with our broader aspirations.”