Fuji Xerox launches new corporate identity

This is the company’s first corporate identity change in 13 years.

The new logo has been designed to highlight Fuji Xerox’s increasing focus on customer-centric service as it expands its product portfolio beyond its traditional office market into service and publishing.

Adrian Johnson, general manager A/NZ Fuji Xerox Printers, said: “The new Fuji Xerox brand identity reflects the changing nature of our business. We will be looking to implement the new brand identity in Australia and New Zealand over the next 12 months. In the meantime, its business as usual for Fuji Xerox Printers.”

Moving away from its traditional formal logo, the new image features a symbol dubbed the “sphere of connectivity” intended to represent the company’s close connections to it customers, partners and the industry.

Already introduced in the US and European countries, all Fuji Xerox affiliates including domestic sales subsidiaries and overseas affiliates in the Asia-Pacific region will begin introducing the new corporate logo from April 1.

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