Dicker Data's gross sales jumped in early 2025, compared to soft early 2024

Dicker Data’s gross sales were $1.1 billion in the first four months of the 2025 calendar year, a 17.4 per cent increase on the same period in 2024.

The results, for Dicker Data’s 2025 financial year to date, were presented at the distributor’s annual general meeting yesterday, less than a week after news that co-founder David Dicker was stepping down from his roles as CEO, chairman and director.

Fiona Brown, who has now moved into the company’s executive chair role, reported "strong 2025 year to date sales off the back of a soft comparative period, with sales expected to moderate over the remainder of FY25."

EBITDA was in line with the prior corresponding period, which the company attributed to lower gross margins and a higher contribution of “Other Income” in the prior corresponding period. Profit before tax was broadly in line with the prior corresponding period.

But the profit before tax margin for the year to date was down, at 2.9% compared with 3.4% in the 2024 year to date. Dicker Data expected this to “improve towards mid 3.0% as the year progresses”.

Gross margins for the year to date were slightly lower than the full-year FY25 expectation, which reflected an “elevated enterprise sales contribution”, the distributor reported.

Brown said that groundwork laid throughout the 2024 period had “begun to materialise”.

“The enterprise segment continued to play an elevated role in our revenue mix, although there are early signs that the Company’s revenue composition will normalise in FY25,” she said.

The early 2025 results follow a 2.9 per cent increase in gross revenue to $3.37 billion for Dicker Data in its full 2024 financial year. But net profit before tax last year declined 2.8 per cent to $113.2 million.

AI revenue contribution

A trio of “meaningful commercial milestones reached in AI” contributed $30 million in incremental revenue in the 2025 year to date, Dicker Data reported.

These milestones included supply into Australia's “first sovereign AI factory” in Melbourne, and setting up an “AI proof of concept facility” in partnership with Dell Technologies in Sydney.

The distributor also became an ANZ distributor for AI data platform provider Vast Data in February 2025. This is “resulting in increased AI ecosystem opportunities”, according to the distributor.

The Windows 10 refresh and cybersecurity have also driven grown in 2025, the distributor reported.

When techpartner.news asked a handful of partners in February 2025 about customer progress with the Windows 10 refresh and customer demand for AI PCs, we received mixed responses.

This week, Dicker Data reported “materialisation” of the Windows 10 refresh opportunity “across ANZ” in the year to date. There had been “uptake of higher value devices (AI PCs and Copilot+ PCs), particularly in the enterprise segment.”

Profitability growth “expected to strengthen”

Looking ahead, Dicker Data expects revenue growth to “moderate due to stronger previous corresponding period (PCP) comparisons”.

But it expects profitability growth to “strengthen against a softer PCP baseline” and as it “rebalances towards its historical revenue composition, with increased contribution from the SMB and mid-market segments.”

The distributor’s 2025 outlook includes growth from “further materialisation of demand” for the Windows 10 refresh, particularly in the SMB and mid-market.

Its outlook includes increased demand for higher value products, such as AI PCs and Copilot+ PCs.

It is also hoping to see “materialisation” of the company’s “significant AI infrastructure pipeline”.

It also expects an improving interest rate environment to “reignite demand for technology solutions, particularly in the SMB segment.”

Dicker Data is also looking forward to a full year contribution from an expanded vendor range, to which it added the likes of Adobe, Crowdstrike, Equinix, Vast, Jabra and Urbanista in 2024 and 2025.

Arrow ECS’s announcement in January 2025 that it had decided to close its ANZ business, also created “some net new opportunities for the Company”.