D-Link launches finance program

D-Link has unveiled a rental finance program it hopes will make it easier for resellers to acquire customers without competing solely on price.

Its Vendor Finance Program (VFP) – which is being underwritten by Macquarie Bank – allows D-Link’s registered resellers to offer monthly payment terms to their customers for the leasing of IT equipment.

A third-party, Supply Chain Capital (SCC) is responsible for the administration of the process.

Resellers log onto a secure SCC sub-website, enter the relevant customer and product information, and on approval, the reseller receives direct payment from Macquarie, Domenic Torre, managing director at D-Link A/NZ said.

Under the financing, buyers could also purchase equipment manufactured by other companies as long as there was a minimum of $2500 in D-Link equipment in the contract, Torre said.

If buyers required more equipment during the term, they could extend the loan, he said.

Torre said that even though several organisations place a three-year life on much of their technology purchasing, in the majority of cases, it takes four years from time of purchasing until the equipment is replaced.

“By entering into an agreed upon term with their customers, our partners will be able to propose and negotiate a new solution prior to the end of term,” he said.

Torre added that many companies with 50 to 100 IT users often don’t have the working capital to upgrade their networks.

A $50,000 to $70,000 purchase could potentially put a big dint in their capital expenditure budget, he said.