Sydney-based Salesforce partner and IT consultancy firm Mav3rik honed in on two key industries in the 2021 to 2022 financial year, more than doubling its revenue to over $10 million dollars.
Speaking to CRN in late 2022, Mav3rik co-founder and director Richard Enojas credits the company’s success that year to prioritising the industries of government and healthcare.
He said this was the reason Mav3rik scored sixth in the 2022 CRN Fast50.
Establishing Mav3rik in late 2017, Enojas and co-founder Sean Finucane came from strong backgrounds in Salesforce and architecture, which directed Mav3rik’s focus to leveraging Salesforce to build robust foundations and applications for companies.
Enojas spoke about Mav3rik’s key differentiation from other companies.
“We have a healthy mix of industry and domain knowledge combined with technological expertise, as well as applying experienced design capabilities on top of the technology as well.”
“We do a lot of work with government agencies from both state and federal, as well as healthcare organisations, including public health engagements but also some private health arrangements.
“Salesforce is a technology that can be utilised to enhance the engagements with patients, to unlock data out of EMR and EHR systems, as well as facilitate the interoperability requirements of healthcare.”
Last year in July, Mav3rik started working with Victoria’s largest regional health service Barwon Health to roll out a new Salesforce-based e-health records platform that gives patients access to their own clinical information.
In October, Mav3rik was tapped by Australian mental health non-profit SANE to implement a Salesforce Health Cloud to a pilot program aimed to improve practitioner and patient care, accessibility and personalisation.
In July 2023, Mav3rik helped design an electronic referral management system for South Australian Health, as part of a six-month project.
“Government has always been there too, but we've doubled down in terms of the work that we've done, especially around the public sector solutions capabilities of Salesforce. So, utilising that for grants management, as well as licensing and permits as part of regulatory set of requirements.”
During the 2019 and 2020 bushfires in NSW and south Queensland, Mav3rik partnered with Queensland Parks and Wildlife Services.
“We delivered a fire emergency application to help support the team on the ground as they manage incidents and work together with the rest of the team to resolve those bushfires.”
“The same solution is in use today and aiding a lot of the frontline to manage their operations and work together with the team to resolve incidents.”
Enojas explained that the challenge of COVID-19 lockdowns and its aftermath impacted Mav3rik significantly but ultimately helped the company find their niche industries.
“We were working with a couple of travel related organisations back then. A lot of the initiatives they were looking at either got completely shelved or delayed. So that's probably one nastic over this industry that really impacted us quite heavily.”
“We then pivoted towards other industries or broader areas that we knew were a lot more stable and had a lot more demand for the capabilities of the team,”
He said that this challenge helped direct Mav3rik’s focus towards government and healthcare.
Enojas also mentioned that the company used the time following COVID-19 to upskill their current employees with training, as well as repurposing and re-skilling people to other areas to counter the skill shortage.
Following this, Mav3rik was more deliberate with hiring, bringing on leadership roles to cover important functions which “helped [Mav3rik] really scale up and be more attentive to some of the challenges and needs,” highlighted by the appointment of a head of services and industries James Neave last year.
Enojas credited Mav3rik’s continued success to the capabilities Salesforce, as well as the company’s increase in marketing and publicity.
“Using those native capabilities of the platform has really allowed us to scale up our offerings and be very targeted about the opportunities we will pursue. At the same time, we can be successful because we've got referenceable sites and engagements that we can refer back to when we're approaching new opportunities.”
“We're getting more deliberate about being able to market ourselves and being able to share case studies and present our capabilities more publicly. I think that's really helped us get our name out there and build our reputation further.”
He stated that raising visibility about their previous deployments, especially in their targeted industries of health and government has contributed to revenue growth.
Mav3rik’s other recent customer wins include the implementation of Salesforce CMS to the Real Estate Institute of Western Australia in May last year to reduce its team’s workload and improve its site’s user-friendliness.
The company also deployed Salesforce for Canva to build a base system to rollout their business which Enojas said “really helped grow the company and accelerate their growth and presence globally”.
“They were looking for a strong solution that was focused on CRM, managing enterprise sales processes, lifecycle of how they would track the progress of a sale to its close, as well as incorporating best practices into their teams.”
“We really helped them to get more into enterprise sales for a lot of their upgrades,” he said, whereby they shifted from a B2C offering to having more businesses utilising their design solution platform.
Enojas highlighted that Mav3rik also has a strong focus on user experience when designing applications.
“From running through design workshops to wireframing and prototyping many of those designs and then ultimately, using that as an input to then start developing and building. What that allows us to do is not just ensure that the technology implementation goes well, but that the adoption of that solution is also going to be successful.”
Late 2022, Enojas highlighted South Australia as the next location for Mav3rik’s expansion, which it successfully achieved in February this year.
Regarding future expansion, Enojas said, “QLD and ACT are in our sights, but we’re looking to do it slowly by landing a few small deals to work on first before fully establishing a local team.”
The company currently has approximately 80 staff across offices in Sydney, Melbourne and Adelaide, with team members working remotely across the rest of Australia, as well as a team in the Philippines.
Enojas also revealed that Mav3rik planned to improve their health industry and domain knowledge further by “bringing some more of that clinical background into the team to sit alongside the technology side so that we're able to not just deliver those solutions, but actually advise our clients.”
While Mav3rik aims to continue focusing on its two focus industries, Enojas revealed that the company eventually looks to bring in a third industry focus in the coming years.
“It's looking like that's going to be education. We've been doing education related work in the past, but I think having a lot more dedicated focus and attention to it and putting resources as well as plans around it would help us achieve that same success as we have had in government and healthcare.”
Applications are now open for the 2023 CRN Fast50!
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