BlueFreeway takes over SageMetrics

Local digital and interactive marketing services company BlueFreeway has entered into an agreement to acquire all of the assets of US analytics company, SageMetrics.

SageMetrics, a web analytics solutions provider, was founded in 1997 and is based in California. It has a high profile client list including BBC, Virgin, Nintendo, Phillips Electronics, United Media and L’Oreal.

According Richard Webb chief executive officer of BlueFreeway SageMetrics has forecast revenues of $3.4M for the 2007 financial year The company has offices in Los Angeles, London, Paris, and Chennai.

“BlueFreeway will make an initial one off payment of US$1.25M with the additional performance based earn out to be paid over a three year period in 2008, 2009, and 2010. We will the brand identity of SageMetrics,” said Webb.

According to Webb the SageMetrics acquisition is a critical addition to our group because it will allow us to offer marketing analytics.

SageMetrics has an interactive multi-dimensional reporting interface which permits clients to use multiple data sets to understand, segment, and target their customers more effectively, he said.

“The company facilitates a sophisticated approach to online advertising by enabling clients to segment website visitors and deliver tailored content. This in turn reduces advertising wastage and increases advertising yield,” said Webb.