Aussie web retailer shamed as spammer

The Sydney-based online retailer was issued an infringement notice by the Australian Communications and Media Authority (ACMA) has issued an infringement notice for allegedly breaching the Spam Act 2003.

It paid the notice in late August, according to Chris Chapman, chairman at ACMA.

“Penalties for non-compliance with the Spam Act can be costly, particularly to a small business working on tight margins,” said Chapman.

“However, penalties can easily be avoided by taking the time to understand the fundamentals of compliance with the Act.

This means all commercial electronic messages must be sent with the recipient’s consent, clearly and accurately identifying the message sender and providing a functional unsubscribe facility,” explained Chapman.

Commercial electronic messages can be sent by email, SMS, MMS and instant messaging.

Under the Spam Act, potential penalties of up to $1.1 million per day may be imposed by the Federal Court for repeat offenders.

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