By "Vendors" and "Distributors/Marketplaces", we mean companies that either create and own technology products (such as software publishers, hardware manufacturers, and cloud hyperscalers), and distributors and marketplaces that aggregate and deliver these products to channel partners.

Their channel partners, such as MSPs, consultants and integrators, are NOT eligible for the categories on this page.

Vendor Award categories:  

• Partner Program Award - This award celebrates the vendor whose partner program has most effectively empowered and enabled their partners' growth and success.
• Vendor Impact Award  - This award recognises a vendor that drove significant growth, profitability, and strategic value for partners (eg. MSPs, integrators – not distributors/marketplaces or vendors).
• Collaboration Award  - This award recognises a vendor that led a vendor-distributor collaboration which  significantly shaped business success.
• Leadership Award  - Recognises an individual working in a vendor business who made a significant leadership contribution to the channel in 2025. 
• Voters’ Choice Award - Awarded to the vendor that receives the most votes from partners (eg. from MSPs and integrators – not vendors, distributors or marketplaces), recognising popularity and community support.
   

Distributor/Marketplace Award categories:  

• Partner Enablement Award - Recognises a distributor/marketplace that delivered outstanding enablement initiatives, resulting in partner (eg. MSP, integrator – not vendor or other distributor/marketplace) growth, specialisation or market impact. 
• Partner Success Award - This award recognises distributors/marketplaces whose collaboration with partners (eg MSPs, integrators – not vendors or other distributors/marketplaces) helped the partner achieve success for its end-user customer).
• Collaboration Award - This award recognises a distributor/marketplace that led a collaboration with a vendor that significantly shaped business success.
• Leadership Award  - This award recognises exceptional leadership by an individual working at a distributor/marketplace, who transformed channel strategy and drove outstanding growth.
• Voters’ Choice Award - Awarded to the distributor/marketplace that receives the most votes from partners (eg. from MSPs and integrators – not vendors, distributors or marketplaces), recognising popularity and community support.