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The 2025 Vendor and Distributor Award Categories 

By Vendor and Distributor, we mean companies that either create and own technology products (such as software publishers, hardware manufacturers, and cloud service providers) or those that specialise in aggregating and delivering these products to partners (such as value-added distributors and logistics providers).  Partners are NOT eligible for this category.

How do I enter & what is the deadline?

Entries open 
Deadline - 11th June

You can also download this PDF of the entry form to read offline and prepare your entry. But you must submit your entry via the online form, not via email.

Vendor Categories and Criteria

Vendor Award categories:  

- Partner Program Impact  

- Vendor-Distributor Impact  

- Vendor-Partner Impact  

- Leadership Impact  

Partner Program Impact Award

Recognises a vendor's program or initiative that significantly enabled the success of partners (e.g. MSPs, resellers, integrators) in Australia.

Judging Criteria: 

• Program Outcomes: Evidence of measurable results for partners (e.g. revenue growth, certifications, service expansion). 

• Partner Reach and Inclusion: Number, diversity, and types of partners impacted – including support for regional, Indigenous, or emerging partners. 

• Content and Quality: Value and relevance of enablement content (e.g. training, onboarding, incentives, automation tools). 

• Sustainability and Scalability: Ability of the program to deliver long-term benefits and adapt over time. 

• Innovation: Distinctive or first-of-its-kind approaches to partner enablement or ecosystem building. 

Vendor–Distributor Impact Award

Recognises a vendor that achieved outstanding results through collaboration with a technology distributor in the Australian market.

Judging Criteria: 

• Commercial Impact: Demonstrated success in growing revenue, market share, or customer adoption for the vendor. 

• Strategic Alignment: Alignment of the collaborative go-to-market execution.

• Operational Excellence: Execution of logistics, credit, enablement, or technical support at scale. 

• Innovation in Execution: Use of creative or tech-enabled methods to accelerate or expand vendor reach. 

• End-Customer Outcomes: Contribution to successful deployments or customer satisfaction as a result of the partnership. 

Vendor–Partner Impact Award

Recognises a vendor that played a critical role in helping a partner enable a positive outcome for an end-user customer.

Judging Criteria: 

• Facilitation Role: Clear evidence the vendor played a pivotal role in initiating or supporting the vendor–partner collaboration. 

• Customer Outcome: Description of the successful end-user deployment or business benefit resulting from the collaboration. 

• Support and Enablement: Specific ways the vendor assisted the partner (e.g. solution design, training, deal registration, presales, supply chain). 

• Complexity or Challenges Overcome: Degree of difficulty in brokering or supporting the vendor–partner relationship. 

• Replicability or Inspiration: Potential for the collaboration model to be scaled or serve as a best practice for others. 

Vendor Leadership Impact Award

Recognises an individual working in a vendor business who made a significant leadership contribution to the Australian channel in 2024. 

Judging Criteria: 

• Personal Contribution: Evidence of the nominee’s direct role in driving channel strategy, culture, or business outcomes. 

• Industry Influence: Impact on vendor/partner thinking, market direction, or broader channel ecosystem. 

• Channel Advocacy: Demonstrated commitment to championing partner needs, ecosystem development, or diversity and inclusion. 

• Change Leadership: How the nominee led their organisation or partners through transformation or disruption in 2024. 

• Peer or Partner Endorsement: Testimonials or public recognition of the nominee’s impact and leadership. 

 

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Distributor/Marketplace Categories and Criteria

Distributor Award categories:  

- Distributor-Vendor Impact (recognising an impactful partnership between a distributor and vendor)  

- Distributor-Partner Impact  

- Partner Enablement  

- Leadership Impact  

 

Distributor–Vendor Impact Award

Recognises an impactful partnership between a distributor and a technology vendor that achieved meaningful outcomes in the Australian market. 

Judging Criteria: 

• Business Impact: Evidence of commercial success or market expansion resulting from the partnership. 

• Collaboration Quality: How effectively the distributor and vendor worked together (e.g. co-design, joint strategy, responsiveness). 

• Innovation: Introduction of new offerings, delivery models, or market approaches through the partnership. 

• Customer Outcomes: Benefits delivered to end customers through the joint effort (e.g. improved access to technologies, better pricing, faster deployment). 

• Sustainability and Scalability: Long-term potential of the distributor–vendor relationship beyond the initial project or period. 

Distributor–Partner Impact Award

Recognises a distributor that has gone above and beyond to support an IT partner (e.g. MSP, reseller, integrator) in achieving end-user customer success. 

Judging Criteria: 

• Tangible Support: Specific actions taken by the distributor that enabled a partner’s success (e.g. credit extension, logistics support, presales help). 

• Channel Enablement: Quality of tools, training, and platforms provided to the partner. 

• Customer Outcome: Evidence that the distributor’s support contributed to an end-user outcome. 

• Responsiveness and Relationship: Quality of engagement with the partner, including communication and issue resolution. 

• Creativity: Innovative approaches to helping the partner overcome barriers or grow. 

Partner Enablement Award

Recognises a distributor’s broader efforts to develop and uplift IT partners through structured programs or initiatives. 

Judging Criteria: 

• Program Impact: Evidence of measurable results from enablement activities (e.g. certifications gained, revenue uplift, new services launched). 

• Reach and Inclusion: Number and diversity of partners supported, including efforts to uplift emerging or underserved partners. 

• Content and Quality: Value of enablement materials or experiences (e.g. labs, portals, mentoring, events). 

• Consistency: Delivery of enablement across geographies and over time. 

• Innovation: New or distinctive approaches to partner education and development. 

Distributor Leadership Impact Award

Recognises an individual within a distribution business who drove meaningful change or impact for the Australian channel in 2024. 

Judging Criteria: 

• Personal Initiative: Evidence that the nominee played a direct and visible leadership role (not just through team success). 

• Industry Impact: Clear influence on partner or vendor outcomes, policy, channel direction, or thought leadership. 

• Navigation of Change: How the nominee guided teams or partners through market shifts or internal transformation. 

• Culture and Team Building: How the nominee developed people, culture or leadership within the distributor organisation. 

• Recognition and Respect: Endorsements or testimonials from partners, vendors or peers.