WebEx solution a Positive Outcome for environment

Corporate social responsibility (CSR) advisory firm, Positive Outcomes, realises the importance of presenting the right image to industry peers as well as the greater community. Its core business is based on providing advice to organisations on matters relating to environmental and social impact of business practices.

Positive Outcomes sought a solution that would assist the company in reducing travel-related carbon emissions while providing enhanced communication with prospective and existing clients both at home and abroad.

To address its environmental concerns and improve the efficiency of its operations, Positive Outcomes implemented the WebEx Meeting Center solution. It allows the company to conduct sales presentations, manage customer relationships and provide IT support. The most notable outcome of the initiative has been a substantial reduction in the organisation’s carbon footprint.

Positive Outcomes assists clients in the private and public sectors to enact socially responsible policies that don’t compromise business objectives. According to Anthony Lupi, executive director, Positive Outcomes, in order to be a credible voice on matters of social responsibility, the company needed to enact its own eco-friendly practices.

“Naturally, it’s important for us to commit to the same responsible environmental practices that we urge for our clients. So reducing our carbon footprint will always be a key objective here at Positive Outcomes,” he said.

Sales representatives for the company regularly travel throughout Australia and New Zealand for internal and external meetings. The company required a solution that would help reduce travel-related carbon emissions, while providing enhanced communication for clients and prospects here and overseas.

Founded in 2000, with offices in Sydney and Melbourne, the CSR firm immediately recognised the potential benefits in efficiency that WebEx Meeting Center could offer. Positive Outcomes has been using the application to conduct sales presentations, manage customer relationships and provide IT support to its employees.