Cheering on VoIP Broadband

Voice over Internet Protocol (VoIP) is not a new term. Touted as a low cost alternative to traditional telephony, VoIP has a major role in a new wave of converged network solutions that are pervading the telecommunications market.

But while consumers and large enterprises have adopted the technology to some degree, Australian small to medium businesses (SMBs) have traditionally been deterred by VoIP’s reputation for poor call quality at the cheaper end of the spectrum, and the large set-up costs of premium, business-grade services.

With the new introduction of Voice over Broadband offerings from telecommunications behemoths AAPT and Optus, VoIP adoption by SMBs is set to take a new turn.

Telecommunications solutions for businesses have been tiptoeing towards Internet telephony for some time. Although the copper wire still dominates a majority of outbound phone calls, traditional IP PBX systems that rout intra-office calls via a Wide Area Network have been utilised by large enterprises since the turn of the century.

“If you’re using an IP PBX, and you set up your system so that you can call another office at another location through the Wide Area Network, phone calls that you make within the office are technically VoIP,” explained David Cannon, senior analyst of telecommunications at IDC.

Cannon mentioned IDC’s global telecommunications network as an example of a typical IP PBX set-up. When calling a counterpart in IDC’s New Zealand or Singapore offices, Cannon makes an internal VoIP phone call. Meanwhile, other outbound calls to non-IDC phone numbers are still routed through the PSTN copper line.

But the reign of the copper line may not be long lived, as Internet telephony marches beyond IP PBX, and towards complete VoIP offerings that encompass all outbound communications.

Internet-based VoIP services such as Skype are fulfilling an increasing portion of small businesses’ telephony needs – as well as those of the casual workplace instant message addict. And now, with the support of the likes of AAPT and Optus, as well as ISPs such as iiNet and Primus, Voice over Broadband technology is expanding VoIP’s reach to the SMB market.

“Voice over Broadband is probably the most interesting subject matter at this point in time, in terms of VoIP for SMBs, because it’s actually being championed by Telstra’s primary competitors, being providers of other network infrastructure,” Cannon said.

Cannon highlighted Optus and AAPT as the primary providers of Voice over Broadband services in Australia.

The first SMB-centric VoIP service was launched by AAPT in 2006; however, Cannon is of the opinion that Voice over Broadband has only really become a viable telecommunications option for SMBs in the past six months.

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