Kogan in legal wrangle with Click Frenzy

Ruslan Kogan has hit back at the organisers of Click Frenzy over attempts to stop his own 'Kogan Frenzy'.

Click Frenzy is a 24-hour online shopping event, currently underway. It is the second stab at such an event, following last year's "click fail", when the website fell over due to the high demand.

Kogan has countered the event by running his own 'Kogan Frenzy' online sales event in competition, and now faces in a potential legal stoush over copyright.

Click Frenzy's operators said they had registered a trademark over the term "Click Frenzy", and as such have issued Kogan with a cease and desist letter.

[Related: Click Frenzy turns to AWS]

A statement from Kogan read: "Click Frenzy's attempt to own the concept of an online sales day would be the same as Harvey Norman trying to own the concept of a Boxing Day Sale. These sales events should happen organically with retailers responding to consumers' needs.

"We congratulate Click Frenzy on achieving a registered trademark over the words Click Frenzy. While this is certainly a laudable achievement, we do question whether the registration of this trademark grants a monopoly to Click Frenzy over online frenzies, clicking or any other form of sale activity."

Kogan isn’t the only one jumping on the bandwagon: QBD is currently running 'Book Frenzy', David Jones has 'Christmas Frenzy' and Dick Smith is advertising 'Deal Frenzy'.