Newcastle's Glenvern Group nabs Rockwell partner recognition

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Newcastle's Glenvern Group nabs Rockwell partner recognition
Glenvern Group's director Alec Poulton and Rockwell Automation's APAC VP for market access Shovan Sengupta.

Newcastle-based Industry 4.0 specialist Glenvern Group has been recognised for its digital engineering capability within Rockwell Automation's PartnerNetwork program.

Founded in 1998, Glenvern offers software and services to clients across Australasia, South East Asia and North America.

Its clients operate in industries such as automation, materials handling, manufacturing, logistics and warehousing, airport and baggage handling, food, supply chain, construction, robotics and education.

“Glenvern Group’s expertise and dedication to excellence have earned them this recognition and solidified their position as a trusted provider of cutting-edge technology solutions,” Rockwell's South Pacific regional director Anthony Wong said.

“Glenvern has the technical competence, broad experience, and technological expertise to complement Rockwell’s leading Industry 4.0 and digital twin solutions for industry, and we look forward to further expanding the relationship, to deliver more value to our customers.” 

One of the key technologies Glenvern Group is delivering to the market is Rockwell Automation’s Emulate3D digital twin software portfolio.

Emulate3D combines simulation, controls, testing and virtual commissioning capabilities to allow customers to virtually test machine and system designs before incurring manufacturing and automation costs and committing to a final design.

The integration of Logix code with dynamic digital models allows for comprehensive controls testing and optimisation throughout the design process.

“Emulate3D is a game-changer for industry, with a huge range of applications," said Wong.

"For customers to gain maximum value out of this technology, it’s crucial to have a partner like Glenvern Group that understands the technology inside and out, and can make the best recommendations for each application.” 

In its simplest form, a digital twin is a digital representation of a physical asset or system; but it’s more than just a visual.

It is a dynamic model that’s based on the physics of a machine or system and behaves and responds to conditions exactly as it would in a real operational scenario.

Opportunities to apply a digital twin include iterating designs before users cut steel, testing controls for a machine before it’s bolted to the floor, or training workers before they touch live controls.

“As companies embrace automation and look to install increasingly complex machinery and equipment, having a total 3D visualisation and simulation prior to commissioning can be a major advantage, because it can be expensive to be wrong,” said Wong.

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