Microsoft is reportedly testing a new tactic into enticing Windows users into downloading Microsoft Edge, according to testers of the upcoming Windows 10 update next month.
A number of Windows Insider users took to Twitter to decry a pop-up warning that appears in Windows 10 insider preview build 17758 when a user attempts to install web browsers other than Microsoft Edge.
“You already have Microsoft Edge — the safer, faster browser for Windows 10,” the warning read.
Also included are two buttons instructing to either open Microsoft Edge or continue with the installation and a link to have the warning disabled in Windows’ settings.
@MicrosoftEdge What kind of slimy marketing cesspool crap is this Microsoft? I proceed to launch the Firefox installer and Windows 10 pops this up? If I wanted to use your browser, I would. pic.twitter.com/f7jk9sGvYA
— Sean Hoffman (@SeanKHoffman) September 11, 2018
One tester said the prompt appeared when the installers of Mozilla Firefox, Google Chrome, Opera or Vivaldi were initiated.
Wow, it's real. Opens up when starting the @firefox, @googlechrome, @opera or @vivaldibrowser installer pic.twitter.com/jQ2A9LRtAg
— Brawl (@Brawl345) September 12, 2018
A report from The Verge said the warning would not appear in the final October update, citing “sources familiar with Microsoft’s plans”.
Windows 10 insider preview build 17758 was released earlier this week. The October update was announced in late August during IFA in Berlin, with Microsoft adding features and enhancements to Windows 10 designed to "help people make the most of their time”.
The new features include a new cloud clipboard that syncs across machines, a dark File Explorer, an updated snipping tool, improvements to Microsoft Edge, and performance information in the Xbox Game Bar.
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