Dialog IT is capitalising on Google's free migration offer for midmarket users by offering hundreds of thousands of dollars worth of products and services to Microsoft users.
In October, Google revealed a new offer to woo midmarket users away from Enterprise Agreements with competing vendors, especially Microsoft. Google is waiving the licence costs for its apps suite for 250-3000 seat organisations already on an EA agreement, with no charge until the customer's existing EA expires.
Google is also subsidising resellers like Dialog to perform migration services for customers.
Glenn Irvine, Dialog’s national practice manager, Google Solutions, said the potential savings for customers were up to $75,000 in deployment costs and $360,000 in licence fees, depending on the size of the account.
The reseller is throwing its own free services on top, with a range of executive-level briefings to help organisations get to grips with going Google.
These complimentary services include consultations on government governance, architecting for Google, a BYOD workshop and more.
While Google is waiving the licence costs and subsidising deployments, the workshops are largely underwritten by Dialog IT itself. The offer is focused on government, but is available to any organisation with 250 to 3000 seats, Irvine told CRN.
“This is a major initiative by Google, and Dialog has supported organisations like the Australian federal government’s Digital Transformation Office with the migration," said Irvine. "The office’s transition to Google is seen as an exemplar for transforming government digital services. Dialog wants to provide the additional advisory consulting that a government organisation needs, to ensure a successful deployment."
He explained that once the customer's EA expires, Dialog could use data from software usage analytics vendor SoftWatch to show users where they needed to retain their incumbent supplier and where they could benefit from switching to Google.
Dialog IT is one of the quiet achievers of the Australian channel. Headquartered in Brisbane, the group turned over more than $150 million in 2015 and reported considerable profits.
Its brands also include testing outfit AccessHQ, analytics experts Catapult BI, digital agency Ice Media, Microsoft partner Lynx IT and data management solutions provider Moonwalk
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