Fuji celebrates 30 years of laser printing

FXP was established in 2003 to capture the region’s printer channel business. The Australian printer market is relatively stable at $300 million and FXP, which currently holds about 10 per cent of this by value, is keen to carve out more market share.

“It’s a very mature market, relatively slow growth, which means it’s hypercompetitive,” said Adrian Johnson, general manager A/NZ, Fuji Xerox Printers. “We have a number of vendors competing in this space and so the ability to get your voice heard and your value proposition out there with your channel partners will become increasingly critical.”

Johnsone said the company plans to do this by ramping up its product offerings in the colour printing and multifunction range and pushing these products out through the channel. The company’s new corporate identity and certification of many of its products by GECA are other strategies designed to increase business for the company and its channel partners.

Besides its existing solid ink and laser offerings, the vendor took the opportunity to reveal details about its latest offering, the DocuPrint C2255 which is set to be available to the channel at the end of May or early June. The C2255 is a colour A3 sized printer that uses S-LED technology instead of laser or solid ink. While S-LED is marginally slower than laser, print quality is on par and energy consumption is reduced. The printer is manufactured using biomass plastic derived from corn starch and uses a toner that emits lower levels of carbon dioxide compared to conventional toners which should find favour with green-conscious customers.