Facebook ramps up mobile efforts

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Facebook ramps up mobile efforts

Facebook has launched a range of mobile updates as it seeks to make a splash in the mobility sector.

The new Android 1.4 update included the launch of Places and Groups, along with a refresh to the notifications application, which means clicking on a notification will not take the user to a browser.

The iPhone 3.3 update included the launch of Groups and a new composer designed to make checking in and posting photos quicker and simpler.

Facebook has also launched a new single sign-on feature to make it easier for users to access other applications.

“Now users logged into the Facebook app can use the ‘Login with Facebook’ button and in one click through a simplified permissions dialog, log into your app,” explained Facebook engineer Yariv Sadan on a company blog.

“Creating a simpler login makes it easier for people to bring their friends with them on their phone, and allows you, the developer, to create more innovative, deeply social experiences.”

The single sign-on feature is available for Android developers from today and will soon work on iOS devices as well.

The announcements came as Facebook reached a mobile milestone, with 200 million monthly active users now accessing the service over their smartphones.

Another Zuckerberg zinger

Facebook held a special mobile event Wednesday to make the announcements where founder Mark Zuckerberg made a controversial comment about Apple’s iPad.

Responding to a blogger’s question about whether Facebook would be launching an app for the iPad, Zuckerberg responded: “iPad is not mobile. Next question.”

The Mashable reporter then said Apple may disagree, to which Zuckerberg replied: “Well, sorry.”

Facebook’s mobile vice president Erik Tseng quickly stepped in to say the social networking giant was continuing to coordinate a strategy for the Apple device.

This article originally appeared at itpro.co.uk

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