CDC Software acquires local Microsoft CRM reseller

Under the terms of the acquisition, Snapdragon will become part of CDC Software’s Australian consulting services arm, Praxa Limited. Monetary information about the deal couldn’t be disclosed.

In an interview with CRN, John Clough, chairman of Praxa said this acquisition aligns with Praxa’s plan to gain greater breadth in Microsoft technologies and specifically more depth in CRM.

“Snapdragon has a well-estabilished SMB and enterprise customer base which Praxa can leverage throughout Australia. The acquisition provides Praxa with greater breadth in complementary Microsoft technologies, and specifically more depth in Microsoft CRM expertise, allowing us to cross-sell our existing services to a wider customer base,” he said.

According to Clough Snapdragon will be incorporated into CDC Software’s Australian consulting services arm, Praxa Limited. It will relocate Snapdragon’s existing teams, based in St Leonards and Melbourne, to its North Ryde and South Melbourne offices respectively.

Industry veteran Guy Riddle will remain general manager of the Snapdragon business, said Clough.

All of Snapdragon’s 12 staff will move over to Praxa, taking the total number of staff to over 250 employees, he said.