Alloys becomes a 'non-traditional distributor’

The Melbourne based distributor launched the new name and brand today after carrying out six months of market research.

“We surveyed our customers, vendors and staff to understand what was wanted, needed and expected from us as a business, and also what was seen as our key values,” said Paul Harman, CEO Alloys.

“The resounding response was our ability and desire to offer much more than a traditional distributor.”

Harman claims Alloys sees traditional distribution as being a combination of logistic services and credit management, like a post office and a bank.

“Our service to our customers transcends this classic distribution model, hence we realized we are very much a non-traditional distributor, and have incorporated this message as part of our new brand,” he said.

He said with resource centres in Melbourne and Sydney, it can provide partners with their own outsourced showrooms and resellers can demonstrate products onsite.

“We believe that education and our vendors’ key message are being lost by traditional distributors” said Harman.

“That is why we have such a large commitment to educating our customers both in the sales process and on the products we sell.

“We are not interested in just listing the products on a website and letting the resellers work it out for themselves. We assist our partners to put together solutions. These are not traditional services for distributors these days,” he added.

Alloys divisions include print and imaging, consumables, document solutions, network video and surveillance, home automation and digital entertainment plus reseller finance.