In keeping with Apple's focus on stylish packaging, the new iMac ships in this trapezoidal box.
The packaging is actually causing issues for retailers, who have to deal with the unstackable nature of the new products.
Open up the box and the iMac itself is securely held in foam.
The new design is wonderfully thin at the edges, but it does mean that the optical drive has gone and the SD card reader has been shifted to the rear.
When firing up one of these new iMacs, your first port of call should be to remove this plastic screen covering. It wraps around to the rear and covers the air intake ports.
The expansion ports are all located on the rear of the chassis - we can envisage a leap in the sales of USB hubs and SD Card readers as a result of this.
The curved rear gives an illusion of the unit being impossibly thin, thanks largely to the tapered edges.
The rear still retains the iconic Apple logo, making it quite clear that this is an iMac to everyone in the vicinity.
Apple has hidden the air vents behind the stand, allowing plenty of ventilation for the desktop CPU and mobile graphics chip contained within.
In typical Apple style, the microphone is tucked behind this small series of holes above the camera, barely perceptible to the naked eye.
Air intakes are hidden along the base of the iMac.
In keeping with Apple's focus on stylish packaging, the new iMac ships in this trapezoidal box.