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Photos: Pipeline 2023 day two

See the photos of the packed day two!

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After an insightful day one, the second day of Pipeline 2023 kicked off with a welcome from Velvet-Belle Templeman as she talked through what's in store - from insightful discussions with distributors, and marketing workshops by MSPs to Golf and Poker tournaments.

Distributors and marketplace partners took the stage and spoke out on a range of challenges faced by partners.

Mogrify's Melanie Unwin debutes Mogrify's survey of IT buyers and more than 100 channel partners - discussing marketing tactics for channel business.

CRN group commercial editor, Velvet-Belle Templeman started off day two and walked the audience through what's in store for the day.

Crayon's Vice President of sales - Tech for Good, Tovia Va'aelua laid out opportunities in the not-for-profit sector.

CRN editor-in-chief, William Maher hosting Q&A discussion with distributors.

James Bergl (Pax8) shared that small and mid-size MSPs needed to specialise to gain a competitive edge.
“We’ve got these conglomerate MSPs coming in, and they’ve got economies of scale, so if you’re not getting a competitive advantage through specialising you’re going to get pushed out on price,” he commented.

"It's not just a cloud world..." Tim Ament, Ingram Micro's Senior Vice President and Country Chief Executive for ANZ said while discussing the complexities of many channel transactions. Ament also talked about opportunities for partners to expand their businesses.

Kelly Johnson, sales director at Arrow ECS ANZ focused on making business easier for channel SMBs by touching on opportunities for partners to use platforms to manage billing and reconciliation.

Yaser Elgammal, Dicker Data head of sales for ANZ urged partners to evaluate their distributor whether they address key issues around recurring revenue, diversication and customer retention.
He also pointed out partners' finance considerations.

Fifteen CEO, Michael Harte noted the need for partners to stay relevant to the customer when asked about breaking out of traditional offering silos.

Melanie Unwin (McKinney) told shared findings of Mogrify's survey of IT buyers and more than 100 channel partners.

Unwin noted three common marketing pitfalls stuck out:
1:Failing to communicate the value of a specialist offering to a target customer at the right stage of their buying journey
2:Measuring marketing ROI in the short-term instead of the long-term
3:Siloing sales and marketing teams

Breakfast at Pipeline 2023.

Nextmedia Team: Joanne Ross, Greg Nowicki, Arek Widawski, Athina Mallis and Lauren Garvey

Distributors and marketplace partners took the stage and spoke out on a range of challenges faced by partners.

Mogrify's Melanie Unwin debutes Mogrify's survey of IT buyers and more than 100 channel partners - discussing marketing tactics for channel business.

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Photos: Pipeline 2023 day two

See the photos of the packed day two!

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