There should be a few quid to be made flogging security solutions, since every other headline warns about online stranger danger.
However, there are some tricks to learn before the punters and their money start to flow through the door. The CRN special feature on selling security is a good place to start your education.
But what’s really needed is some two-way discussion from resellers on this topic. Don’t be shy – tell us how hard, or easy, it is to convince punters to spend real money on security.
After all, the PCs are so cheap these days they must surely have some money burning a hole in their pockets.
Securing a dollar
By
Rabid Reseller
on Jul 24, 2006 12:20PM