Backup blues

Have you tried to sell a backup solution to an SMB customer lately?
These backup blokes don't seem to understand that the first word in SMB stands for SMALL. And it's not just the size of the business. These guys want SMALL prices too.
There are plenty of backup packages on offer for workstations at less than $80 a throw and they all work quite well and most can even do disk imaging these days. Very handy in case of a total meltdown.
But why do the same vendors want closer to $1000 for the same code running on the server? Microsoft gets it, charging only $1000 for its Small Biz Server and five clients. And for that you get Exchange and SQL Server thrown in. The only cheaper solution on offer comes from the penguin fanciers.
But these backup bushrangers want the same money for just one piece of code. Yeah, OK, essential code, but I'd wager they'd sell a truckload more copies if it was priced around $500.
CA sweetens the pot by chucking in anti-virus and anti-spyware along with the backups but they then want extra for disk imaging.
What's a reseller supposed to do to keep our SMB clients safe?