Lenovo will reunite its APAC emerging and mature market divisions back one business less than 12 months after splitting its regional operations in two.
In April 2014, Lenovo announced it would divide its Asia-Pacific operations into mature markets - such as Japan and Australia - and emerging markets under two separate executives and targeted strategies, as part of a wider organisational restructure.
At the time the company said it expected the move would allow it to be faster and more focused in its global operations.
But less than 12 months after the change, the company today announced it would reverse its decision and once again bring its mature and emerging market businesses back together under one executive.
Australian Roderick Lappin, former vice president of APAC mature markets and president of NEC Japan, has been appointed the new president of Lenovo's APAC region, based out of Tokyo.
The company said its decision to revert back to the old way of doing business would provide it more scale and efficiency to better compete in the "highly competitive" market.
“Asia-Pacific presents Lenovo with a swathe of opportunities and is critical for our continued success as the global leader in PCs,” Lappin said in a statement.
“I have set my sights to not only continue Lenovo’s momentum in the PC market, but to elevate our positions in other key categories including mobile and other consumer computing devices across Asia-Pacific. I know for certain that together, with my new team, we can make this happen.”
The appointment and market integration are set to come into effect on 1 April. Lappin will remain president of NEC Japan.
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