There are 10 Smart Watch phones and six Smart Phones that include MP3/MP4, SMS, MMS, digital video camera, sound recorder, FM radio, organiser, internet, email and Bluetooth but features vary with each model.
NV Mobiles plans to sell the phones via internet first, then in stores in five months time with discussions to include the channel later on. It has not signed a distribution deal with anyone as yet.
According to Anthony Cooke, CEO, NV Mobiles, the company which specialises in communication devices, has taken a concept already available in Japan and Korea and developed it for Australia.
He said it has been nearly two years in the making and it has patents on the technology in Australia.
"After studying the market and listening to consumers, we have included functions and features that they would like to see that suits every generation, from a husband and wife to teenagers and sports professionals," said Cooke.
"The benefits of having a mobile phone watch are that you are not going to lose your phone, there is a selection of colours to choose from, quality of speech is good and navigation is simple."
Battery life varies from two hours to over three hours for the top range phone. Prices range from $399 to $999.
"This is a national first for Australia," added Cooke.
"It is not a gimmick, but an evolution of what will happen. It will eventually replace large screen phones. Most people don't wear watches anymore. This is an evolution of a generation who still want to wear watches.
"Pioneers normally fall by the wayside but we have a team of innovators who are working with off shore companies to produce best quality products and best prices.
"We can be fluid and change a model within four weeks. We can adapt and change overnight. The phone is not a world first but it is a first for Australia in pioneering it.
"Even in this economic climate alone, we believe people will buy this phone. Australians spend $10m on phones a year and change it on average every nine to 10 months a year. We also plan to make them smaller with more features. Gaging the response so far people are ecstatic."
Cooke said the company expects to sell 100,000 of the devices in the next 12 months and that number will tenfold after that.
He said the only disadvantages were that the screen was not particularly big, the phones were not waterproof and it might be difficult for a mature person to grasp.
Repair and service centres will be set up across Australia in the Northern Territory, Melbourne and Tasmania.
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