New wholesale VoIP player lands in Australia

Wholesale VoIP service provider ISPhone has launched into the Australian market and wants ISPs, system integrators, hardware resellers and other channels to sell its wares.

Gavin McDougal, managing director of ISPhone, claimed the Australian SME market was not being served by any existing VoIP offerings.

“Up until now, VoIP in Australia has been focused at the two extreme ends of the market: the corporate end where large enterprises recognise the value of VoIP and build their own networks and the residential end, where consumers seeking a cheap, low-grade home product get exactly what they paid for.

“One is too expensive for mainstream businesses and the other lacks business quality and won’t scale. ISPhone plans to fill the gap in the market with a business-grade quality service that brings cost saving and functionality benefits of VoIP to all Australian SMEs,” he said.

The company planned to be the largest wholesaler of SME VoIP services by the end of 2006.

Meanwhile, the company signed its seventh customer, Australian Satellite Services (ASC), which would use the network to provide VoIP over satellite services to remote locations.

ASC’s technology allows a single satellite data connection to deliver data, fax and phone traffic.