ManageEngine targets MSSPs in cybersecurity push

ManageEngine, a division of Zoho Corporation and a provider of enterprise IT management solutions, is continuing its strategy to become a one-stop IT shop for partners and end users with a focus on cybersecurity in the coming year.

ManageEngine Australia and New Zealand country head Vinayak Sreedhar told techpartner.news the plan is to attract new partners of all kinds, but focus particularly on managed security services providers (MSSPs).

“We have a very competent set of products catering to that audience, so cybersecurity is definitely one of the key focus areas for us in 2026, coupled with endpoint security, endpoint management and IT service management” he said. 

“It's going to be doubling down on our existing strategy. We have a full fledged partner programme today that we're running in the market and trying to attract a lot of partners, especially from the cybersecurity space.”

Another main focus for 2026 will be the company’s recently launched MSP Central product, a unified platform designed to help managed service providers streamline service delivery, device management, threat protection, and infrastructure monitoring from a single interface.

Sreedhar said the company had been “testing the water” with some MSPs.

“The reception has been good and from the product side, we have a lot more developments coming up in the next quarter, which we are looking forward to,” he said.

He added that the market was “ripe for disruption” amid the price hikes and lock-in contracts of the dominant vendors in the area.

“We have huge plans for this product moving forward in 2026 and we're pretty confident that we are going to make a dent in the MSP space,” he said.

ManageEngine has over 150 partners across the ANZ region, according to Sreedhar, and was continuing to grow in popularity, with ManageEngine’s portfolio now including more than 60 products.

“Sometimes people assume that we have one or two products but actually, we have a whole host of products covering IT service management, IT operations management, networking solutions, endpoint management, cybersecurity solutions, analytics” he said.

This attracts partners that service a wide range of verticals and can lead to more revenue from existing customers, he claimed.

“(Customers) onboard with one or two products but over a period of time, that one or two products becomes five to six products, or in some cases, more," he explained top techpartner.news.

"You have this captive base of customers who are going to keep onboarding more ManageEngine products simply because of the organic integration that we bring right across our platform."

He called this “contextual integration” and added that because ManageEngine is a division of Zoho, there are partners who reach into the Zoho portfolio to expand this approach even further.

ManageEngine can also make a compelling alternative to other larger vendors who may have business models that partners are souring on, Sreedhar claimed.

“Where I do see a lot of discontentment is on the built-in contracts with some of these vendors where it can be three years, two years, and they find it very difficult to come out of it. We don't have any such contractual stipulations,” he said.