Kaspersky target A/NZ expansion

Security vendor Kaspersky Labs has outlined plans to expand its presence across Australia and New Zealand.

Alexey Gromyko, business development for ANZ/APAC, told CRN that Australia is a separate market and needs a different approach.

“Australia is one of the core markets we will come to and at the moment we are clarifying our channel in the region. We have a vision of how to approach this.”

Gromyko said Kaspersky hopes to announce new partnerships in the local market over the coming months.

“We understand we are late to the Australian market and we need to make more efforts in brand building over the next two years,” he said.

“We will not be able to do mass marketing in A/NZ, so we will be building our business in smaller steps rather than one massive leap.”

Gromyko conceded that resellers may already have between three and five security partners, but Kaspersky aims to offer “premium quality at a premium price”.

“People are looking for higher quality and that is why firms are coming to us,” he said. “First we must choose the right partners, train them and then provide the products and marketing. We hope for partnerships with both security resellers and resellers moving into security.”

Gromyko added Kaspersky also plans to open an Australian office and that could happen within a year.