Apple
Whereas Google’s Easter Eggs revel in popular culture, Apple’s revel in Apple culture – a fact that will surprise precisely nobody.
For example, the icon for the Text Edit application is a pen and notepad with something written on it. If you pull up the icon in Finder you’ll discover it’s the “Here’s to the crazy ones” speech given by Richard Dreyfuss in Apple’s much-lauded 1997 ad campaign, which subtly suggested that if Albert Einstein and Gandhi had been alive they’d have used Macs, and possibly worn black polo necks, and probably worked in Apple’s marketing department.
Among the user-avatar icons is a picture of a record with the words “magic, revolution, boom” and “unbelievable” printed on it. These were the words Steve Jobs’ used most frequently during his keynote addresses, and probably while making omelettes at home: “I’m just adding a little cheese to the top, BOOM, unbelievable. Look at how crisp that is, isn’t it beautiful? I’ve revolutionised the omelette.”
He’d usually go onto to sledge Microsoft so thankfully there’s a little tribute to that in OS X as well.
If your Mac discovers a PC on the shared network, it will display a very nineties looking computer with Microsoft’s “Blue Screen of Death” error message on the screen. Thankfully, Apple found the ideal expression of this curt, clipped superiority in Siri, its personal assistant. Say “okay glass” to Siri – the command for launching Google Glass – and you’ll receive one of six irate responses, including “Very funny. I mean, not funny ‘ha-ha,’ but funny”, “I think that Glass is half empty”, “Stop trying to strap me to your forehead. It won’t work”, and “Just so you know, I don’t do anything when you blink at me.”
If you’re not in the mood to have Siri tell you what it’s thinking, head to the terminal in OS X and type in “emacs” and hit enter, then press Esc + X. Then enter “psychoanalyze-pinhead” and watch as your Mac turns its Freudian gaze upon itself. Sadly, the fact that it used to wear a Macintosh never comes up.