Chasing the Sun for faster growth

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Chasing the Sun for faster growth
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Remora is into the creation business. As chief executive officer Rob Silver says, “we write software that doesn’t exist”. We don’t do websites or anything like that.”

Software development is heavily focused on open source – Linux, Apache, Java and so on.

In an example of the company’s prowess a customer asked Remora to write software that switched on and off his collection of power stations. It drew energy market pricing from power wholesaler the National Electricity Market Management Company (now the Australian Energy Market Operator) to determine electricity prices. When the price rises above a point, diesel power stations kick in to provide the supply instead.

“Software like that doesn’t exist and we like to sink our teeth into it,” Silver says.

Remora began life 10 years ago as a software development house that was “not in vendorland whatsoever”, Silver says.

Five years down the track Remora had built a “fairly substantial” customer base and Silver decided to look at reselling hardware. Given the freefalling margins in hardware compared to software and services, this may have seemed a strange move.

Silver saw finding a vendor as an essential step. “I believe it’s really important to have a strong relationship with a vendor. It’s very hard to survive these days without that. One thing we noticed in our first five years of trading without an alignment with a vendor it can be very hard to grow your business.

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