Time for a rebrand: tech companies refresh their look
Nothing says change like a new logo, right?
By Steven Kiernan
on
Jul 25 2015, 6:00AM
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Google revealed in August 2015 that it was creating a new company called Alphabet, in an effort to make things "cleaner and more accountable." Google would be the largest of a collection of companies, with the parts of the business far afield from the main search business now contained within Alphabet.
Language of the logo:While Google didn't comment directly on the logo, officials did state: "We liked the name Alphabet because it means a collection of letters that represent language, one of humanity's most important innovations, and is the core of how we index with Google search!"
The pundits said: "When your company name has its own entry in the dictionary, changing it to 'Alphabet' kind of makes sense. But only kind of."
Language of the logo:While Google didn't comment directly on the logo, officials did state: "We liked the name Alphabet because it means a collection of letters that represent language, one of humanity's most important innovations, and is the core of how we index with Google search!"
The pundits said: "When your company name has its own entry in the dictionary, changing it to 'Alphabet' kind of makes sense. But only kind of."
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